Six services to fulfill customer needs and accomplish business goals, with a user centered approach at the core.

Services!

Well, involving the right amount of research protects you from creating a failing product or service. You need to reach new insights, establish facts, and find problems early to solve. With more than 14 owned research methods I make sure to help you map out all stakeholders and the primary target group and their needs.

A well-designed user interface will pay for itself over time. I think this statement has proven itself over the years and there is a clear reasoning: the digital interface you present to your users has become the primary gateway to interact with your product or service. This means that the information architecture, functional design and the look and feel are all key to customer engagement and retention.

Usability Testing proved to be a good discipline in terms of ROI. The goal is to solve the unknown flaws and to see if business decisions match with real-world use. I'm here to verify whether a product/service is built for convenience and if the delivered experience meets the customer's expectations.

Proper conversational text (UX Copy) is a necessaty to interact with users through a digital product and helping them navigate towards user goals. This is more then just defining titles. In my opinion it's about saying as much as possible but with the least amount of words, while triggering the right behaviour ánd evoking the right emotion.

Immersive technologies make us realize that we are on the edge of a big shift. Switching from focused on-screen interaction to a broader interactive experience in a real-world environment. I have experience in designing for AR. Enhancing the user experience by projecting digital augmentations to the real world.

In general, people are more likely to appreciate and/or purchase after viewing something in motion as it replicates the traditional real-world experience. Making films and creating animations started as a hobby over 16 years ago. But what once was a side gig, is now a professional skill. The combination with my main profile as a UX/UI designer increases the value of my visual output.