The goal in this case was to make use of AR capabilities to strengthen the Innocent proposition while, at the same time, fulfilling a broader consumer goal: access to factual, yet easy to understand information. I interviewed 8 people on forehand asking their shopping routine to identify pain points. A consumer can now start their buying journey with a live visual view of all used ingredients. Beside the business & consumer, my personal goal was to go beyond the gimmick of Augmented Reality and strive for useful functionality. Watch the video below.